AMC Multimedia

The “AMC Multimedia” building is characterized as Brutalist architecture, a distinctive style that uses concrete and clay block to create visually imposing buildings that stand as magnificent symbols of a place, in power and character. These two building materials portray an expression of the building culture of our country over decades, where buildings without facades constitute a common feature throughout the territory, becoming part of the collective memory and influencing the identity of urban spaces. The “AMC Multimedia” building project is indicative of a thoughtful and deliberate design that aims to combine history and culture with the building’s contemporary function. Enhancing the collective opinion that buildings with untreated and neglected facades that provide a sense of visual non-fulfilment, in this building has been transformed into an identifying feature, offering it at the service of the community and youth to convey a piece of history, culture and mentality among its users.